Connecting the Dots: Why Internal Comms is the Glue Every Business Needs.
In business, we talk a lot about strategy, values, culture and performance. But often, the missing piece is the thread that ties it all together. That’s where internal communication comes in.
It’s not just about sending messages or writing updates. It’s about connecting the dots: between people and purpose, between what leaders say and what teams hear and between the big picture and the everyday work that brings it to life. When done well, internal comms makes everything click.
It turns strategy into shared understanding
A solid business strategy is meaningless if your people can’t tell you what it means or their role in making it happen. Internal communication bridges that gap by breaking down complex ideas into digestible, day-to-day actions.
Take a company that launched a bold five-year growth strategy. While the CEO’s webcast looked great, weeks later, teams still didn’t understand their role. Enter internal comms: breaking the strategy down by team and role, creating visual aids and arming leaders with talking points. Suddenly, teams weren't just nodding along; they could align their goals with a clearer sense of purpose.
It builds trust, especially during change
Change is tough, not because people dislike it, but because they fear being left out. Internal comms helps manage uncertainty with clear, human-centered communication that explains the “why” behind the “what” and keeps teams aligned through the mess.
For example, when a retail company merged teams and changed reporting lines, rumours spread before facts could land. Internal comms recommended a weekly ‘Straight from the Source’ update from the COO. By adding Q&A forums, conversation guides and clear implications for each update, the result was less gossip, more clarity and a team that felt more aligned.
It makes leadership visible, and human
Visibility isn’t just about more town halls or polished statements. It’s about showing up, being clear and closing the loop. Internal comms helps leaders connect with employees at eye level, making leadership feel real, not remote.
In one example, a startup CEO realised their team barely knew the execs. Internal comms helped launch “Two-Minute Tuesdays”, where leaders shared personal updates on what they were working on or what was on their mind. These unscripted, short videos encouraged employees to share their own thoughts in return, making leadership more human and relatable.
It connects culture to everyday behaviour
Culture isn’t just what’s written in a handbook. It’s what people say, share and do when no one’s watching. Internal comms reinforces culture by spotlighting real examples of values in action, keeping culture alive beyond events or corporate jargon.
Rather than just displaying company values on walls, internal comms can collaborate with HR to highlight culture in action moments. This makes values more tangible and rooted in everyday actions.
It drives engagement, alignment and results
At the end of the day, good communication drives performance. Employees who feel informed are more engaged. Teams that understand priorities make better decisions. Organisations that communicate well move faster, with fewer disconnects and less confusion.
Internal comms connects the dots that lead to better outcomes for your business. Here at Nine Yards, we can help you glue it all together.